TERMS & CONDITIONS OF SALE 2022-06-07T00:59:22+00:00

Terms & Conditions of sale

Blueberry London Limited, a company registered in England and Wales under company number 10200370 and with our registered office at Eastleigh, Hampshire, UK.

Blueberry designs, makes, sources and sells products under the Blueberry  brand.
Product design and developments are based in London and Hampshire.

Fabrics and other materials are manufactured, bought from, and finished products manufactured at, both the company owned facilities and external supplier networks in the UK, India and Vietnam.

Creative and marketing contents and programs are developed in London and Berkshire to engage and connect the brand and its products with consumers.

In few selected areas, Blueberry uses the product and distribution expertise of licensing partners to develop the business.

Blueberry products are sold through www.blueberry.london, as well as third-party wholesale customers, both offline and online

Any transaction you enter into with us through our website is entered into with Blueberry London Limited. Information you provide to us either on the www.blueberry.london website, by e-mail or through any other means of communication is held by Blueberry London Limited.

Accessing www.blueberry.london website means that you automatically agree to the following terms and conditions. If you do not agree to them, please do not use our website and leave it immediately. The www.www.blueberry.london website is provided for your personal use only. You may not use it for any reference or commercial purpose.

Website: www.blueberry.london

We may change the Blueberry London website and correct, or update, (Add/Modify/Delete) information/content (which includes product information) at any time- without prior notice. Except with regard to the descriptions of products and services available for order, we do not guarantee and are not responsible for the accuracy of any information provided on the website.

Accessing our website is entirely at your own risk. We do not represent or warrant that the material contained herein, any of the functions of the website and the server will operate without interruption or delay or will be error- free, free of any defects, viruses or bugs or compatible with any other software or material. You must not transmit through, or to, our website any material which is defamatory, distressing, harmful, obscene, pornographic, threatening or material that might infringe upon the rights of others (including intellectual property rights, rights of confidentiality or rights of privacy) or material which does not comply with all respective laws.

Order Line

Blueberry sales advisors will be delighted to help you place an order. Please email us at blueberry@workmail.com and we will be more than happy to help.


Online Shopping ONLY
Blueberry takes great care to present our products on www.blueberry.london as accurately as possible but the images you see will, of course, depend on the display and colour capabilities of your viewing equipment. Consequently, we cannot guarantee that the product images you see are a totally accurate representation of the actual merchandise.

Before you place an order please read the following information on accepting your order, Delivery Charges and Returns Policy and Instructions. These pages form an important part of our terms and conditions. They also contain important information about your order.

By submitting an order to us through our website you represent and warrant that the payment details provided are valid and correct and that when your order is accepted and processed by us, payment will be made in full. If the Billing details for your order are the same as your Delivery address details, by placing an order on the website you confirm that you are the person referred to.

Pricing Policy
All prices shown on the website are in pounds sterling, are inclusive of VAT at 20% where applicable, and may change from time to time depending on various factors. We reserve the right to change prices if there is a change to the rate of VAT. We endeavour our to ensure that prices are correctly shown. However, very occasionally, an error may occur. In this unlikely eventuality, we will attempt to contact you at the e-mail address you gave us when you placed your order. If we cannot contact you, or if we receive no response to our e-mail, we will continue to process the remaining items on your order.

Gift Card / Voucher
Blueberry Gift Card / Voucher is available for purchase online at www.blueberry.london or with Blueberry direct sales team.

The Blueberry  Gift Card/Voucher can be used to purchase goods at www.blueberry.london website only or by telephone purchase with Blueberry directly.

The pin number on the card/voucher will be required when using them online or telephone sales.

The blueberry Gift Card/Voucher is not a cheque guarantee, credit or charge card.

The minimum amount to activate The Blueberry Gift Card/Voucher is £10 and the maximum amount that can be on a card is £500.

When you use The Blueberry Gift Card/Voucher, the amount of your purchase will be deducted from the balance on the card. Change will not be given. The balance may be applied to future purchases.

Your card or voucher can only be redeemed in a country operating in the same currency as that of the country where you originally purchased the voucher.

When returning goods purchased with a Gift Card or Voucher, you will be credited with a Gift Card or Voucher to the value of the one used in the original transaction. Please call the customer service to refund the balance back onto a new gift card or paper equivalent. For partially redeemed Gift Vouchers, the customer service will load any remaining balance onto a Gift Card.

The Blueberry Gift Card/Voucher is valid for a period of 12 months from last date of use or purchase whichever is latest. If the Blueberry Gift Card/Voucher is not used for a period of 12 consecutive months – whether to make a purchase, or top-up – the card will automatically expire at the end of that period and the balance on the card will be forfeited.

Blueberry reserves the right to amend these terms and conditions and / or discontinue the voucher at anytime. This does not affect your statutory rights.

The Blueberry Gift Card/Voucher cannot be redeemed or exchanged for cash or vouchers.  The Blueberry Gift Card/Voucher is non-refundable and non-transferable.

Please treat this card or voucher as cash. Blueberry will not accept any liability for lost, stolen or damaged vouchers. However you are able to register your Gift Card or Voucher with customer service to protect any unspent balances in the event your voucher is lost or stolen. In which case we will cancel your original Gift Card or Voucher making it invalid, and re-issue you with a replacement. There may be a small administration fee to cover the cost of printing and postage.

Blueberry will cancel the value of the Gift Card/Voucher if we fail to receive payment from the purchaser’s bank or card company for the initial purchase of the card. Further action may be taken where the fraudulent use of a credit card is suspected. All refunds / exchanges of goods purchased with the Blueberry Gift Card/Voucher will be made in accordance with Blueberry  refund policy. This does not affect your statutory rights

Blueberry  reserves the right to add to or amend these terms and conditions from time to time, where we consider it reasonable and necessary to do so for security, regulatory or other legal reasons. Reasonable notice will be given where possible. The current conditions will be available at all times at www.blueberry.london

Blueberry reserves the right to refuse to accept a Gift Card in payment or part payment of any item where it reasonably suspects that the card or any amount on it may have been stolen, tampered with, duplicated or obtained in another illegal way.

Product Availability
All of the products featured on our website have been carefully selected for online shopping. If an item sells out we will take it off the website at the earliest opportunity and it may not be made available again. If items that you order should be out of stock, or delayed for any reason, we will try to contact you at the e-mail address you provided when placing your order.

If we cannot contact you, or receive no response to our e-mail, we will continue to process the remaining items on your order. All items are subject to availability. If, due to unforeseen circumstances, it is necessary to substitute an item, the item will be of equal or greater value than that it replaces. Substitutions are, of course, only made with the customer’s prior consent.
Delivery is subject to stock availability and credit card authorisation. All parcels require a signature so we might try a neighbour either side if you are not home. If we are unable to deliver then a card will be left with a number for you to contact and rearrange delivery.

STANDARD DELIVERY for online orders

Delivery is subject to stock availability and credit card authorisation. Blueberry parcels may require a signature.


£5.50 or free for online purchase of over £50

Your local Royal mail timings

Please be aware that delivery may take a little longer to these areas: The Scottish Isles, Channel Islands, Isle Of Wight, Isle of Man, Northern Ireland and the following postcodes: AB, DD, DG, EH, FK, G83, G84, HS, IM, IOM, IV, KA, KW, KY, ML, PA, PH, PO, TD, TR, ZE.



Order by 1130 am for next day delivery.
*Please note that if you order on a Saturday or Sunday, you will receive your order the following Tuesday.

Next Day delivery applies for working days only, Bank holidays and weekends will be excluded from the delivery times. Our Next Day delivery service is currently available to mainland UK postcodes only, and excludes the Scottish Isles, Channel Islands, Isle Of Wight, Isle of Man, Northern Ireland and the following postcodes: AB, DD, DG, EH, FK, G83, G84, HS, IM, IOM, IV, KA, KW, KY, ML, PA, PH, PO, TD, TR, ZE.

Order by 6pm on a Friday for delivery between 8am and 6pm on Monday. Excluding Bank holidays and Royal mail delivery schedules.

Our Saturday delivery service is currently available to mainland UK postcodes only, and excludes the Scottish Isles, Channel Islands, Isle Of Wight, Isle of Man, Northern Ireland and the following postcodes: AB, DD, DG, EH, FK, G83, G84, HS, IM, IOM, IV, KA, KW, KY, ML, PA, PH, PO, TD, TR, ZE.

International delivery cost £16.00.

Delivery can take up to 10 working days from when your order is placed. For a list of delivery times by country. We also offer delivery to British Forces Post Office.

We now deliver to 40 countries worldwide. If you order products from our site for delivery outside the UK, they may be subject to import duties and taxes, which are levied when the delivery reaches the specified destination. You will be responsible for payment of any such import duties and taxes. Please note that we have no control over these charges and cannot predict their amount. Please contact your local customs office for further information before placing your order.

Accepting your ONLINE order
The acceptance of your order will be deemed to occur on allocation of the goods to your order. The completion of the contract between you and us will occur when the order is dispatched, unless you have cancelled the order – in accordance with our instructions.

We will send you an e-mail acknowledging your order, once it has passed through our security checks.

We may not accept your order for one of the following reasons:
1. We may have been unable to obtain authorization for your payment.
2. The product you ordered may be out of stock (see Product Availability above).
3. We may have identified a pricing or product description error.
4. There may have been a failure to meet the eligibility to order criteria as set out in our Terms and Conditions.
Cancelling your order
If you would like to cancel your order please contact our Customer Services Department by emailing blueberry@workmail.com stating your intention. Please include your order number in the email.

As Blueberry we always process orders swiftly, it may not always be possible to stop an order being dispatched in time. In this instance please return the order following the returns instructions given by our customer services team.

If you reside within the European Union and your order is received back to us, in its entirety, within 11 days of receipt or you notify us in writing or by e-mail of your wish to cancel your order within this period, the cost of your order will be reimbursed in full including any standard postage and parcel paid only.


We want you to be delighted with every Blueberry products you have purchased. However, if you have changed your mind and need to make a return, then simply follow the easy steps below:

All returns must be notified to us, prior to return, within 11 days of receiving your products by emailing blueberry@workmail.com

When returning items to us, please place your returned goods in their original packaging and do not remove any labels or tags. You have 11 days from the day of receipt to return any unused, unworn, unwashed, undamaged and with all original tags and labels attached item (this does not affect your statutory rights). Some items cannot be returned for health reasons such as underwear and earrings for pierced ears (this does not affect your statutory rights). Keep your certificate of postage safe, as you will need this as your proof of returns.

You’ll receive an email/phone call to notify you as soon as we have received, checked and processed your refund. Note: when trying on items of clothing, please ensure that you are not wearing perfume or deodorant, which may leave a scent or marks on the items. We will be unable to accept the return of any items where there is evidence that these instructions have not been followed.

Please note returns postage cost is borne by the customer.


Please email us at blueberry@workmail.com

If you order an exchange, we will send your exchange item/s free of charge.

Refunds on gift items will be in vouchers only.


Items returned without original paperwork will be refunded/exchanged at the least known selling price in the form of Gift Vouchers.


Please email blueberry@workmail.com to notify us. However, couriers and delivery companies differ for each country, so the choice of which you use to return your parcel to us is completely yours. We do ask that you obtain a certificate of postage.

Please note returns postage cost is borne by the customer.


All return queries must be notified to us by an email to blueberry@workmail.com within 11 days of purchasing your products.

In the email please mention place of purchase, a copy of your receipt and your query.

Discounted or Sale items will be refunded only in credit note or can be exchanged (based on stock availability). (Please note: we can only exchange items for current catalogue and available stock).

Please note returns postage cost is borne by the customer and customers are required to pay standard postage cost for delivery of the exchanged product.

Please email blueberry@workmail.com for details.


If you have purchased items from one of our stockists (whether online or in store) and would like an exchange or refund, you need to check the returns/exchanges policy of the stockist you bought the item from and deal with the stockist directly.