About Blueberry

/About Blueberry
About Blueberry 2022-08-31T10:26:04+00:00

About Blueberry

Blueberry London is a British apparels company incorporated in England and Wales under the company regd. number 10200370 and with our registered office at Wenlock Road, London England N1 7GU.

We are makers and retailers of fashion products. We design, make, source, sell and distribute products under the Blueberry London brand. Our product design and developments are based in Berkshire and the New Forest national park.

Blueberry London products are based on the British flora, fauna and countryside events. We create distinctive fashion wear to make you and your children look and feel special.

Fabric and other materials are manufactured, bought from, and finished products manufactured at, both the company owned facilities and external supplier networks in the UK, India and Vietnam.

Creative and marketing contents and programs are developed in London and Berkshire to engage and connect the brand and its products with consumers.

In few selected areas, Blueberry London uses the product and distribution expertise of licensing partners to develop the business.

Blueberry London products are sold through www.blueberry.london, as well as third-party wholesale/retail customers, both offline and online.

We are committed to the creation of distinctive limited edition products and to continuous innovation in design and manufacturing. The customer is central to the company’s activities. Blueberry London continuously engages with its customers to deliver premier products with styling in line with demands whilst continuously setting new influencing trends in parallel.

Increasing our catalogue and efficient ways of working are a priority across the organization with ensuring a culture of responsibility.

Environment Responsibility

Blueberry London believes that to be a reputable brand through our core values of delivering fashion of Premier quality, we must also as a company, continue to be respectful of the environment, minimizing our environmental impact. Blueberry London aspires to be a company with a net zero carbon footprint by 2020 through actively contributing to environmental developmental programs whilst continuously working on lean principles to reduce carbon emissions in all our operations.Most of our Polyesters are extracted from recycled plastic, which gives us great satisfaction and pride.

Social Responsibility

Blueberry London believes that it is important to be a socially responsible business, including by supporting diversity and equal opportunities in the workplace, promoting fair and sustainable employment practices internally and across its manufacturing and supply chain. Also strive to invest in the communities where our customers and employees live and work.

Blueberry London takes great pride in our ethical product development process that ensures no child labor is involved at all stages of our production. All our production facilities, partner organisations are committed to ensure zero children labor throughout our chain. We believe that every child has the right to education and just be a child. We hope to be able to contribute to social causes in the near future.

Ethical sourcing and trading

At Blueberry we believe it is important to be a socially responsible business, promoting fair trade and sustainable employment practices internally and by supporting diversity and equal opportunities in the workplace both within its own operations and across our supply chain.

The following listed few are part of our practices:NO use of animal furs
NO Animal Testing
NO use of Uzbek cotton